The New Rules of Fast Food Marketing

Facing steep competition from health-focused fast-casual chains and increased advertising restrictions from governmental bodies, fast-food marketing is changing tack. Stylus highlight the strategies brands are deploying to stay relevant.

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Read more & download the full PDF version at Stylus: http://www.stylus.com/kfznsx?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_content%3BOmtbpJe2SkmGbh9wZqK%2FlA%3D%3D

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This Epic BBQ Spot Is a Sweeping History of the Open Flame

German retailer Edeka is known for its impactful and sometimes controversial ads — like its Christmas spot featuring a man who fakes his own funeral. In its latest BBQ-themed ad, it goes for over-the-top humor, but still creates quite an impression.

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The spot, by TPF Berlin and directed by Isaiah Seret of Biscuit, stars “Guardians of the Galaxy” actor Christopher Fairbank, who walks us through a history of humans cooking over an open flame.

Read more at Creativity-Online: http://creativity-online.com/work/edeka-herren-des-feuers/52474

Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content.

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Into launched in March as part of a move to broaden Grindr’s brand beyond a dating app for gay men. In March, Zach Stafford was hired as editor in chief and the publication is now a stand-alone site that attracted 2 million monthly unique visitors in beta, according to Grindr. In addition to the site, Grindr’s app has 3 million daily users. Going forward, Into’s traffic will be tracked by measurement companies like comScore.

Read more at AdWeek: http://www.adweek.com/digital/halo-top-and-fx-are-the-first-brands-to-back-dating-app-grindrs-new-digital-magazine/

Can food brands make augmented reality come to life?

For a long time, augmented reality appeared to hold potential as the next great tool for advertisers to engage their audience. In recent years, food and beverage manufacturers have started to realize some of that potential — as shown by the stratospheric, if short-lived, success of Pokémon Go last summer — but it has to be leveraged correctly, an executive with UK-based AR firm Zappar​ told FoodNavigator-USA.

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Zappar recently worked with snack manufacturer Wise Foods to develop an AR functionality on the brand’s packaging that would allow consumers to scan a “zapcode” with their smartphones and then swat baseballs thrown at them by a pitcher.

Read more at FoodDive: http://www.fooddive.com/news/can-food-brands-make-augmented-reality-come-to-life/448852/

A French ‘Girl’ With Three Lovers Stars in Yoplait’s First Oui Brand Campaign

Oui by Yoplait plays on its French heritage in the brand’s first ad campaign, which focuses on the French girl who gets what she wants, whether that’s a jar of the new yogurt or time with her three lovers.

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Oui by Yoplait is General Mills’ big bet responding to the explosive growth of brands including Chobani, Noosa and Siggi’s in recent years, while more established yogurts including Yoplait have suffered. Last year, Chobani overtook Yoplait as the top yogurt brand in the U.S., according to Euromonitor International. General Mills’ U.S. yogurt sales fell 18% in fiscal 2017, which ended in May.

Read more at Creativity-Online: http://creativity-online.com/work/yoplait-oui–the-french-girl/52461