Thursday, November 9, 2017
Pancake provider IHOP has concluded a creative review and picked Droga5 as its new agency of record.
Tuesday, October 24, 2017
Two Nestlé brands, Butterfinger and Crunch, have chosen Reach Agency as their new creative agency of record (AOR), according to a press release made available to Marketing Dive.
Wednesday, October 18, 2017
Almost exactly one year after concluding a 29-brand review by consolidating all digital work with SapientRazorfish, food giant J.M. Smucker has launched a new review. This one is more limited, applying only to the CRM portion of the business.
Monday, October 16, 2017
Nearly two months after it was acquired by Amazon, Whole Foods Market has hired a new creative agency, according to people with knowledge of the matter.
The Austin, Texas-based grocery chain, which Amazon bought for $13.7 billion, has chosen MullenLowe L.A. as its creative agency of record after a review, the people said.
Friday, October 13, 2017
Dallas-based indie agency Firehouse has been on a local roll recently, picking up a couple of big regional accounts over the last couple of months in Dairy Queen Texas and Lennox Residential, a top maker of HVAC systems.
The Lennox win, which broke this week, makes Firehouse the Richardson, TX-based company’s first AOR. Its campaigns had previously been handled by a variety of agencies including GSD&M on a per-project basis over the past 15 years. The finalists in this review were Firehouse and the Omnicom shop.
Tuesday, October 11, 2017
Jack in the Box has selected Carat LA to be its new media agency of record after a review that began in the summer.
The incumbent was Horizon Media, which participated in the review. The independent agency handled the business for 15 years. Jack in the Box spent about $92 million on ads in 2016 according to Kantar Media.
Monday, September 11, 2017
PepsiCo has concluded a review launched earlier this summer by naming Goodby Silverstein & Partners as the newest member of its creative agency roster.
Thursday, September 7, 2017
Domino’s is reviewing its CRM and digital arrangements after splitting with Iris.
The review has been prompted by Iris picking up the CRM and digital remit for KFC. Hamilton Associates is handling the pitch process.
Wednesday, August 30, 2017
Justin’s, the specialty nut butter and nut better snacks maker which was acquired by Hormel Foods last year, has selected TDA Boulder as its first agency of record.
Monday, August 28, 2017
Hershey has consolidated its agency roster with MDC Partners agencies CP+B and Anomaly. It will end its relationship with Havas and Arnold at the end of the year. Arnold will continue working with client through end of 2017
Monday, August 28, 2017
AB InBev has selected Fallon as creative agency of record for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita).
Thursday, August 3, 2017
Post Holdings selected Minneapolis agency Public Works as agency of record for its
cereal brand Honey Bunches of Oats.
Monday, July 31, 2017
Church’s Chicken picked local shop JWT Atlanta as its agency of record after a months-long search as the Atlanta-based chicken chain aims to spread its wings.
Monday, July 31, 2017
Brown-Forman Tequila brand el Jimador has named Louisville, Kentucky agency Scoppechio as its agency of record.
Thursday, July 27, 2017
Organic and natural foods company Hain Celestial Group selected independent New York agency Burns Group as agency of record for its Terra Chips and Earth’s Best Organic Infant Toddler Foods brands, following a review.
Monday, July 24, 2017
Subway is launching a formal North America agency review that could include bringing creative and media together as the sandwich chain tries to bounce back to growth under a new marketing executive.
Friday, July 21, 2017
Deli meat company Dietz & Watson has launched ad agency review that puts both media and creative duties in play. Search consultant Pile & Co. has been retained to help manage the process.
Monday, July 17, 2017
Frito-Lay, like Campbell’s Soup before it, has returned to BBDO. According to sources close to the review, BBDO New York beat out four other agencies to win lead creative duties on the Lay’s chips brand.
Monday, July 17, 2017
DDB Chicago has won the creative account for Miller Lite away from 180LA, three months after taking the digital business from DigitasLBi. But now comes the hard part: Jump-starting the nation’s fourth-largest beer brand as big brews continue to struggle.
Thursday, July 13, 2017
PespiCo has launched a closed creative review for its Pepsi brand in the U.S., open only to Omnicom agencies.
Omnicom has primarily handled work on the Pepsi brand in the past. In recent years, however, the brand has not restricted itself to Omnicom agencies and has worked with agencies outside the network, including Mekanism. In 2008, PepsiCo shifted lead creative duties from BBDO to TBWA\Chiat\Day for the brand after over 50 year with the former shop. BBDO started working with the brand again in 2015.
Tuesday, July 11, 2017
The Campbell Soup company has shifted creative responsibilities for its Chunky brand from Y&R to BBDO without a review. The former shop had handled the account for just over 20 years.
Sports Business Daily first broke the news this morning, noting that Campbell had “quietly moved” the business. BBDO deferred to the client for comment.
Tuesday, July 11, 2017
Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield’s brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow.
Earlier this month, Danone announced the sale of Stonyfield to Lactalis for $875 million.
GYK Antler has worked on Stonyfield’s Brown Cow brand for around six months, during which time Stonyfield also worked with other agencies on a project basis. GYK Antler president and CEO Travis York described the period to Adweek as an “unintended trial run” as both agency and client realized its approach “would scale up” to its full roster of brands.
Friday, July 7, 2017
Regional Tex-Mex chain Taco Bueno appointed TM Advertising, which bought itself back from IPG in May as its creative agency of record, following a review. The Dallas-based agency will be tasked with handling broadcast and digital creative, brand strategy, consumer engagement, integrated media planning, packaging and in-store experience for the brand.
Wednesday, July 5, 2017
As it prepares to cut prices and ahead of its planned acquisition by Amazon, Whole Foods Market is on the hunt for a new creative agency. The Austin, Texas-based company, which has worked with New York-based Partners & Spade since 2014, has issued a request for proposals.
Monday, June 26th, 2017
Cadbury names VCCP as lead global agency
Cadbury has enlisted VCCP as its lead global agency, following a review which was called in March after the chocolate maker sought to consolidate its advertising strategy.
Tuesday, June 20th, 2017
Chronic Tacos names Red Tettemer O’Connell + Partners as its first AOR
Chronic Tacos, the California-Mexican restaurant chain synonymous with “Jackass” star Jason “Wee Man” Acuña, has named its first advertising AOR Red Tettemer O’Connell + Partners, the bi-coastal agency that markets MorningStar Farms. Pairing a brand built on street cred with an agency hocking wholesome, vegetarian fare might seem odd, but RTO+P VP of Strategy Adam Leaventon said its franchise work is what attracted the client.
Monday, June 19th, 2017
Anomaly Wins Creative Review for Coca-Cola’s Minute Maid Brand
Following a review, Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices. The business will be handled out of the agency’s Los Angeles office. The account had been with Doner since early 2002. The beverage giant spent approximately $31 million on measured media for its Minute Maid brand last year.
Terri & Sandy Lands Hain Celestial Pantry
Hain Celestial Group has sppointed Terri & Sandy as its first-ever agency of record for its four Pantry Brands (MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery) following a full agency review.
Friday, June 16th, 2017
Lay’s Chips reviewing creative
Lay’s chips is reportedly nearing the end of a creative review. The Frito-Lay brand is hearing pitches from several agencies, including BBDO, Crispin Porter + Bogusky, TBWA\Chiat\Day, R/GA and Deep Focus.
Wednesday, June 14th, 2017
After a decade-plus run with Havas Worldwide Heineken USA has opted to shift its Dos Equis creative assignment to Droga5 without going through the competitive pitch process.
It was Havas that came up with the “Most Interesting Man In The World” campaign for the beer brand back in 2006. It continues to run to this day (with a second actor in the lead role) although it’s not clear how long “Interesting Man” will be around after the agency hand-off. But he’s had a good and the odds are excellent that he’ll jet ski off into the sunset as most agencies like to put their own creative stamp on work for a new client.
A Heineken USA spokesperson confirmed the move, issuing this statement: “We can confirm that Dos Equis will be ending its relationship with Havas. Dos Equis and HEINEKEN USA have great appreciation for Havas’ long-standing partnership and creative collaboration, which produced the iconic advertising campaign, “The Most Interesting Man in the World.” Their work will continue through 2017.
Droga5 will be the new creative agency of record for Dos Equis, and their first campaign for the brand will launch in 2018. Droga5 is well-known for breakthrough advertising and we are excited to collaborate with them on the evolution of the campaign, as well as new ways to engage our consumers.”