Food Accounts

Click here for Current list of Agency Assignments

Thursday, January 18, 2018


The company currently works with MediaCom, Starcom and OMD.

Thursday, January 18, 2018


The agency begins working with Celestial Seasonings following an internally run review in which it was awarded digital media, social strategy, creative, content creation, community management, and media buying for the company.

Monday, January 15, 2018


The Austin agency will support Auntie Anne’s®, Carvel®, Cinnabon®, McAlister’s Deli®, Moe’s Southwest Grill® and Schlotzsky’s®

Friday, January 5, 2018


Doner‘s LA office is on a roll: After a 65 percent revenue increase in 2017 over the prior year, the shop is taking on a fresh challenge as it picks up Del Monte Foods, a giant in the beleaguered packaged fruit and vegetable category.

Thursday, December 21, 2017


McCann, led by its London division, has won the global advertising account of Pernod Ricard-owned Scotch whiskey brand Chivas Regal, following a competitive four-way pitch process.

Monday, December 18, 2017


Seafood-focused fast food chain Long John Silver’s selected independent Raleigh, North Carolina-based agency Baldwin& as its lead agency for creative, strategy and media planning.


According to several parties close to the matter, the agency beat out CP+B as well as fellow MDC shop Doner in the final round of a review to win the business.

Tuesday, December 12, 2017


Dentsu Aegis Network, which includes Carat New York, McGarryBowen New York, Carat Canada and DentsuBos, will take over the North American media and creative advertising business for Subway beginning in early 2018, Adweek reported. Most of Subway’s ad business has previously been handled by MMB.

Thursday, December 7, 2017


Red Robin appears to be in search of a new creative agency.

KBS is no longer working with the client, according to sources with direct knowledge of the matter. Red Robin has yet to respond to repeated requests for comment. As of publication, a KBS spokesperson has also yet to respond to our request for comment.

Thursday, December 7, 2017


Kirshenbaum Bond Senecal and Partners won the creative account for Dean Foods, the U.S. food and beverage company behind DairyPure, TruMoo, Friendly’s and Dean’s. KBS announced today that it has been named Dean Foods’ advertising agency of record, specifically as its creative and strategic partner, after a competitive review launched in September. It is not clear which other agencies were part of the review.

Tuesday, December 5, 2017


Dunkin’ Donuts has started a review for its U.S. creative business, according to a report in Ad Age, putting its nearly two-decade relationship with current agency of record (AOR) Hill Holliday in jeopardy. Hill Holliday came up with the brand’s iconic “America Runs on Dunkin’” tagline in 2006 and has also served as AOR for Dunkin’s media business since 1998 — a relationship that won’t be affected by the developments in the creative department.

Friday, December 1, 2017


Back in May, Chili’s parted ways with longtime agency partner Hill Holliday. At the time, the chain said it would move to working with agency partners on a project basis for future broadcast and digital campaigns. Hill Holliday had worked with the brand since winning the account away from GSD&M, an incumbent of some two decades, back in 2007. Chili’s subsequently launched a review which it concluded by awarding a project assignment to O’Keefe Reinhard & Paul.

Friday, December 1, 2017


The account had bounced around several times in recent years. In late 2014, the Kraft company consolidated work for many of its brands with four agencies: Leo Burnett, CP+B, Taxi and mcgarrybowen. Leo Burnett was seen as the big winner, taking in Planter’s in addition to Philadelphia Cream Cheese, Cool Whip and several others.

Thursday, November 9, 2017

IHOP Brings on Droga5 as Agency of Record Ahead of its 60th Anniversary

Pancake provider IHOP has concluded a creative review and picked Droga5 as its new agency of record.

Tuesday, October 24, 2017

Butterfinger and Crunch pick Reach Agency as new creative AOR

Two Nestlé brands, Butterfinger and Crunch, have chosen Reach Agency as their new creative agency of record (AOR), according to a press release made available to Marketing Dive.

Wednesday, October 18, 2017

J.M. Smucker Launches a CRM Agency Review

Almost exactly one year after concluding a 29-brand review by consolidating all digital work with SapientRazorfish, food giant J.M. Smucker has launched a new review. This one is more limited, applying only to the CRM portion of the business.

Monday, October 16, 2017


Nearly two months after it was acquired by Amazon, Whole Foods Market has hired a new creative agency, according to people with knowledge of the matter.

The Austin, Texas-based grocery chain, which Amazon bought for $13.7 billion, has chosen MullenLowe L.A. as its creative agency of record after a review, the people said.

Friday, October 13, 2017

Firehouse Agency Beats Out GSD&M, Loomis to Win Lennox and Dairy Queen Texas

Dallas-based indie agency Firehouse has been on a local roll recently, picking up a couple of big regional accounts over the last couple of months in Dairy Queen Texas and Lennox Residential, a top maker of HVAC systems.

The Lennox win, which broke this week, makes Firehouse the Richardson, TX-based company’s first AOR. Its campaigns had previously been handled by a variety of agencies including GSD&M on a per-project basis over the past 15 years. The finalists in this review were Firehouse and the Omnicom shop.

Tuesday, October 11, 2017

Carat LA Wins $90 Million-Plus Jack In The Box Media Account

Jack in the Box has selected Carat LA to be its new media agency of record after a review that began in the summer.

The incumbent was Horizon Media, which participated in the review. The independent agency handled the business for 15 years. Jack in the Box spent about $92 million on ads in 2016 according to Kantar Media.

Monday, September 11, 2017

Goodby Silverstein & Partners Wins Lead U.S. Creative Duties on Pepsi After Closed Omnicom Review

PepsiCo has concluded a review launched earlier this summer by naming Goodby Silverstein & Partners as the newest member of its creative agency roster.

Thursday, September 7, 2017

Domino’s calls CRM and digital review

Domino’s is reviewing its CRM and digital arrangements after splitting with Iris.

The review has been prompted by Iris picking up the CRM and digital remit for KFC. Hamilton Associates is handling the pitch process.

Wednesday, August 30, 2017

Justin’s Names TDA Boulder as Its First Agency of Record

Justin’s, the specialty nut butter and nut better snacks maker which was acquired by Hormel Foods last year, has selected TDA Boulder as its first agency of record.

Monday, August 28, 2017

Hershey Consolidates Its Agency Roster With MDC Partners, Cutting Havas

Hershey has consolidated its agency roster with MDC Partners agencies CP+B and Anomaly. It will end its relationship with Havas and Arnold at the end of the year. Arnold will continue working with client through end of 2017

Monday, August 28, 2017

AB InBev Picks Fallon as Creative Agency of Record for Its Lime-A-Rita Brand

AB InBev has selected Fallon as creative agency of record for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita).

Thursday, August 3, 2017

Post Holdings Names Public Works as Agency of Record for Honey Bunches of Oats

Post Holdings selected Minneapolis agency Public Works as agency of record for its
cereal brand Honey Bunches of Oats.

Monday, July 31, 2017

Church’s Chicken Picks JWT Atlanta as New Agency of Record

Church’s Chicken picked local shop JWT Atlanta as its agency of record after a months-long search as the Atlanta-based chicken chain aims to spread its wings.

Monday, July 31, 2017

Kentucky Agency Scoppechio Named AOR for el Jimador Tequila

Brown-Forman Tequila brand el Jimador has named Louisville, Kentucky agency Scoppechio as its agency of record.

Thursday, July 27, 2017

Hain Celestial Group Names Burns Group as Agency of Record for Terra Chips, Earth’s Best

Organic and natural foods company Hain Celestial Group selected independent New York agency Burns Group as agency of record for its Terra Chips and Earth’s Best Organic Infant Toddler Foods brands, following a review.

Monday, July 24, 2017

Subway Begins North America Agency Review

Subway is launching a formal North America agency review that could include bringing creative and media together as the sandwich chain tries to bounce back to growth under a new marketing executive.

Friday, July 21, 2017

Dietz & Watson Wants New Meat: Puts Media, Creative In Review

Deli meat company Dietz & Watson has launched ad agency review that puts both media and creative duties in play. Search consultant Pile & Co. has been retained to help manage the process.

Monday, July 17, 2017

Frito-Lay Names BBDO as Lead Creative Agency on the Lay’s Brand

Frito-Lay, like Campbell’s Soup before it, has returned to BBDO. According to sources close to the review, BBDO New York beat out four other agencies to win lead creative duties on the Lay’s chips brand.

Monday, July 17, 2017

DDB Wins Miller Lite Creative Duties From 180LA

DDB Chicago has won the creative account for Miller Lite away from 180LA, three months after taking the digital business from DigitasLBi. But now comes the hard part: Jump-starting the nation’s fourth-largest beer brand as big brews continue to struggle.

Thursday, July 13, 2017

PespiCo has launched a closed creative review for its Pepsi brand in the U.S., open only to Omnicom agencies.

Omnicom has primarily handled work on the Pepsi brand in the past. In recent years, however, the brand has not restricted itself to Omnicom agencies and has worked with agencies outside the network, including Mekanism. In 2008, PepsiCo shifted lead creative duties from BBDO to TBWA\Chiat\Day for the brand after over 50 year with the former shop. BBDO started working with the brand again in 2015.

Tuesday, July 11, 2017

Campbell Sends Its Chunky Soup Brand Back to BBDO After 20 Years with Y&R

The Campbell Soup company has shifted creative responsibilities for its Chunky brand from Y&R to BBDO without a review. The former shop had handled the account for just over 20 years.

Sports Business Daily first broke the news this morning, noting that Campbell had “quietly moved” the business. BBDO deferred to the client for comment.

Tuesday, July 11, 2017

Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up

Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield’s brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow.

Earlier this month, Danone announced the sale of Stonyfield to Lactalis for $875 million.

GYK Antler has worked on Stonyfield’s Brown Cow brand for around six months, during which time Stonyfield also worked with other agencies on a project basis. GYK Antler president and CEO Travis York described the period to Adweek as an “unintended trial run” as both agency and client realized its approach “would scale up” to its full roster of brands.

Friday, July 7, 2017

Taco Bueno Selects TM Advertising as its Creative Agency of Record

Regional Tex-Mex chain Taco Bueno appointed TM Advertising, which bought itself back from IPG in May as its creative agency of record, following a review. The Dallas-based agency will be tasked with handling broadcast and digital creative, brand strategy, consumer engagement, integrated media planning, packaging and in-store experience for the brand.

Wednesday, July 5, 2017

Whole Foods Issues RFP for New Creative Agency

As it prepares to cut prices and ahead of its planned acquisition by Amazon, Whole Foods Market is on the hunt for a new creative agency. The Austin, Texas-based company, which has worked with New York-based Partners & Spade since 2014, has issued a request for proposals.

Monday, June 26th, 2017

Cadbury names VCCP as lead global agency
Cadbury has enlisted VCCP as its lead global agency, following a review which was called in March after the chocolate maker sought to consolidate its advertising strategy.

Tuesday, June 20th, 2017

Chronic Tacos names Red Tettemer O’Connell + Partners as its first AOR
Chronic Tacos, the California-Mexican restaurant chain synonymous with “Jackass” star Jason “Wee Man” Acuña, has named its first advertising AOR Red Tettemer O’Connell + Partners, the bi-coastal agency that markets MorningStar Farms. Pairing a brand built on street cred with an agency hocking wholesome, vegetarian fare might seem odd, but RTO+P VP of Strategy Adam Leaventon said its franchise work is what attracted the client.

Monday, June 19th, 2017

Anomaly Wins Creative Review for Coca-Cola’s Minute Maid Brand
Following a review, Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices. The business will be handled out of the agency’s Los Angeles office. The account had been with Doner since early 2002. The beverage giant spent approximately $31 million on measured media for its Minute Maid brand last year.

Terri & Sandy Lands Hain Celestial Pantry
Hain Celestial Group has sppointed Terri & Sandy as its first-ever agency of record for its four Pantry Brands (MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery) following a full agency review.

Friday, June 16th, 2017

Lay’s Chips reviewing creative
Lay’s chips is reportedly nearing the end of a creative review. The Frito-Lay brand is hearing pitches from several agencies, including BBDO, Crispin Porter + Bogusky, TBWA\Chiat\Day, R/GA and Deep Focus.

Wednesday, June 14th, 2017

Dos Equis

After a decade-plus run with Havas Worldwide Heineken USA has opted to shift its Dos Equis creative assignment to Droga5 without going through the competitive pitch process.

It was Havas that came up with the “Most Interesting Man In The World” campaign for the beer brand back in 2006. It continues to run to this day (with a second actor in the lead role) although it’s not clear how long “Interesting Man” will be around after the agency hand-off. But he’s had a good and the odds are excellent that he’ll jet ski off into the sunset as most agencies like to put their own creative stamp on work for a new client.

A Heineken USA spokesperson confirmed the move, issuing this statement: “We can confirm that Dos Equis will be ending its relationship with Havas. Dos Equis and HEINEKEN USA have great appreciation for Havas’ long-standing partnership and creative collaboration, which produced the iconic advertising campaign, “The Most Interesting Man in the World.” Their work will continue through 2017.

Droga5 will be the new creative agency of record for Dos Equis, and their first campaign for the brand will launch in 2018. Droga5 is well-known for breakthrough advertising and we are excited to collaborate with them on the evolution of the campaign, as well as new ways to engage our consumers.”