Check out our updated list of Agency Assignments
Monday, April 23, 2018
NESTLÉ LAUNCHES REVIEW TO CONSOLIDATE ITS $633 MILLION NORTH AMERICAN AD BUSINESS
In an apparent cost-cutting effort, Nestlé recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek.
Monday, April 16, 2018
WEIGHT WATCHERS REVIEWS AGENCIES
Weight Watchers International is reviewing its creative business and says it is focusing on “evaluating agencies on their abilities to support all of our bold moves, including integrating and unifying, personalizing all that we do, and deepening and expanding inspired communities.”
Friday, April 6, 2018
Pizza Hut Launches Creative Agency Review
Pizza Hut and its main creative agency Droga5 have parted ways, AdAge reports. The pizza chain has launched a review for a new agency. It worked with Droga5 for about two years. The review comes as Pizza Hut begins a new multiyear sponsorship with the National Football League.
Monday, March 19, 2018
GROCERY CHAIN LIDL HAS A NEW AGENCY AND A NEW CAMPAIGN
Grocery chain Lidl has appointed The Martin Agency as its new U.S. agency. And they officially kicked off their partnership this week with the launch of the “Don’t Let Them Waste Your Money” campaign.
Monday, March 19, 2018
GROCERY CHAIN LIDL HAS A NEW AGENCY AND A NEW CAMPAIGN
Grocery chain Lidl has appointed The Martin Agency as its new U.S. agency. And they officially kicked off their partnership this week with the launch of the “Don’t Let Them Waste Your Money” campaign.
Friday, March 16, 2018
ALL-NATURAL GRANOLA BRAND AND INNOVATIVE FOOD COOKING SHOW ADOPT RMD AS AGENCY OF RECORD
RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered to be an expert in the challenger food brand category, is proud to announce the addition of two new accounts. The agency has partnered with Real Food Real Kitchens, a show that films real people in their kitchens telling stories of their family dishes, and Whirlybird Granola, producer of all-natural, Non-GMO, gluten-free and vegan granola. Under its insightful eye, RMD Advertising will help its new accounts grow awareness and attract consumers through the strategic use of public relations, advertising and marketing.
Friday, March 16, 2018
LAUGHLIN CONSTABLE WINS YUENGLING CREATIVE AOR
LC will develop a multi-year creative platform and campaigns that will include video, audio, out-of-home, print, social media, on-premise and retail. The remit includes all of Yuengling’s products, and will particularly seek to increase sales for the flagship beer, Yuengling Traditional Lager.
Wednesday, March 14, 2018
PUBLICIS GROUPE WINS $390 MILLION CAMPBELL SOUP ADVERTISING, MEDIA ASSIGNMENT
In addition to global media-planning and buying duties, the Groupe will service the soup and packaged foods giant’s U.S. retail, Canadian and Asia Pacific creative, digital, technology and consumer promotion efforts. The remit also includes strategy across multiple regions, including the U.S.
Tuesday, February 27, 2018
PEI WEI ENGAGES SILTANEN & PARTNERS AS CREATIVE AGENCY
Dallas, TX (RestaurantNews.com) Pei Wei Asian Kitchen, the leader in fresh Pan-Asian fast-casual dining, announced today that it has engaged Siltanen & Partners (S&P) as its Creative Agency of Record.
Monday, February 26, 2018
Schuman Cheese, a family-owned, specialty cheese producer and importer based in New Jersey, has appointed Partners + Napier as its advertising AOR following a competitive review.
Friday, February 23, 2018
PANDA EXPRESS SELECTS WOLFGANG AS AGENCY OF RECORD
Panda Express continues to work with Havas Formula on PR and social media, which was not part of the review. The brand recently worked with Reach Agency on a project basis for a social-driven campaign timed around Chinese New Year centering around a partnership with artist Jing Wei.
Thursday, February 15, 2018
FRESH THYME FARMERS MARKET SELECTS SCHAFER CONDON CARTER (SCC) AS AGENCY OF RECORD
SCC will be responsible for elevating the brand’s marketing initiatives including brand strategy, creative development, public relations, influencer and social as well as media strategy, planning, and buying across traditional and digital media platforms.
Thursday, February 1, 2018
JACK LINK’S LAUNCHES CREATIVE REVIEW WITH INCUMBENT CARMICHAEL LYNCH SITTING OUT
Incumbent Carmichael Lynch has confirmed it is is not participating in the formal review as conducted by Pile, but is continuing to work with the brand during the process.
AVOCADOS FROM MEXICO PUTS ITS ACCOUNT IN REVIEW AHEAD OF 4TH STRAIGHT SUPER BOWL CAMPAIGN
Avocados from Mexico, the not-for-profit marketing arm of Mexican Hass Avocados Importers Association (MHAIA) and The Association of Growers and Packers of Avocados From Mexico (APEAM), has placed its creative advertising business in review, according to sources close to the matter.
Tuesday, January 30, 2018
CP+B WINS AB INBEV’S CRAFT BEER BRAND GOOSE ISLAND AFTER A REVIEW
CP+B has won creative duties for Goose Island Brewery, which became one of AB InBev’s first craft acquisitions back in 2011.
Tuesday, January 30, 2018
DOMINO’S HAS APPOINTED THE COMMUNITY AS ITS U.S. HISPANIC AGENCY OF RECORD
The Community, the multi-cultural agency known for its creative campaigns, has been chosen as Domino’s AOR. Starting in mid-2018, we can expect a 360-degree campaign including traditional, social, digital, and mobile advertising for the U.S. Hispanic market.
Monday, January 29, 2018
DIETZ & WATSON NAMES RTO+P AS AOR
Philadelphia-based deli manufacturer Dietz & Watson named hometown agency Red Tettemer O’Connell + Partners (RTO+P) as its agency of record, following a review.
Monday, January 29, 2018
LEO BURNETT WINS ALDI U.S. REVIEW
Sources with direct knowledge of the matter claim that Leo Burnett has won creative duties for ALDI U.S.
Tuesday, January 23, 2018
WHITE CASTLE CONSOLIDATES CREATIVE WITH MERKLEY+PARTNERS
Resource/Ammirati formerly handled the fast food portion of the account, after being selected as agency of record following the brand’s last review in 2014, replacing Zimmerman Advertising.
Monday, January 22, 2018
TRACTION WINS RIVIANA FOODS ACCOUNT
Riviana Foods has appointed Traction as agency of record for three of the rice and pasta company’s brands: Ronzoni, Creamette and American Beauty.
Thursday, January 18, 2018
MARS PUTS $745 MILLION GLOBAL MEDIA BUSINESS IN REVIEW, LOOKS TO CONSOLIDATE WITH ONE AGENCY
The company currently works with MediaCom, Starcom and OMD.
Thursday, January 18, 2018
LAUNDRY SERVICE BAGS CELESTIAL SEASONINGS TEA
The agency begins working with Celestial Seasonings following an internally run review in which it was awarded digital media, social strategy, creative, content creation, community management, and media buying for the company.
Monday, January 15, 2018
T3 NAMED DIGITAL AND SOCIAL MEDIA AGENCY OF RECORD FOR ENTIRE FOCUS BRANDS® INC. PORTFOLIO
The Austin agency will support Auntie Anne’s®, Carvel®, Cinnabon®, McAlister’s Deli®, Moe’s Southwest Grill® and Schlotzsky’s®
Friday, January 5, 2018
DEL MONTE FOODS BRINGS ON DONER LA AS LEAD AGENCY
Doner‘s LA office is on a roll: After a 65 percent revenue increase in 2017 over the prior year, the shop is taking on a fresh challenge as it picks up Del Monte Foods, a giant in the beleaguered packaged fruit and vegetable category.
Thursday, December 21, 2017
MCCANN WINS CHIVAS REGAL GLOBAL ACCOUNT
McCann, led by its London division, has won the global advertising account of Pernod Ricard-owned Scotch whiskey brand Chivas Regal, following a competitive four-way pitch process.
Monday, December 18, 2017
LONG JOHN SILVER’S NAMES BALDWIN& AS LEAD AGENCY
Seafood-focused fast food chain Long John Silver’s selected independent Raleigh, North Carolina-based agency Baldwin& as its lead agency for creative, strategy and media planning.
ANOMALY BEATS OUT DONER AND CP+B TO WIN HALO TOP ICE CREAM
According to several parties close to the matter, the agency beat out CP+B as well as fellow MDC shop Doner in the final round of a review to win the business.
Tuesday, December 12, 2017
DENTSU AEGIS WINS SUBWAY’S NORTH AMERICAN MEDIA, CREATIVE BUSINESS
Dentsu Aegis Network, which includes Carat New York, McGarryBowen New York, Carat Canada and DentsuBos, will take over the North American media and creative advertising business for Subway beginning in early 2018, Adweek reported. Most of Subway’s ad business has previously been handled by MMB.
Thursday, December 7, 2017
Red Robin appears to be in search of a new creative agency.
KBS is no longer working with the client, according to sources with direct knowledge of the matter. Red Robin has yet to respond to repeated requests for comment. As of publication, a KBS spokesperson has also yet to respond to our request for comment.
Thursday, December 7, 2017
KBS SCOOPS UP DEAN FOODS’ CREATIVE ACCOUNT AFTER A REVIEW
Kirshenbaum Bond Senecal and Partners won the creative account for Dean Foods, the U.S. food and beverage company behind DairyPure, TruMoo, Friendly’s and Dean’s. KBS announced today that it has been named Dean Foods’ advertising agency of record, specifically as its creative and strategic partner, after a competitive review launched in September. It is not clear which other agencies were part of the review.
Tuesday, December 5, 2017
DUNKIN’ DONUTS OPENS CREATIVE REVIEW MONTHS AFTER APPOINTING NEW CMO
Dunkin’ Donuts has started a review for its U.S. creative business, according to a report in Ad Age, putting its nearly two-decade relationship with current agency of record (AOR) Hill Holliday in jeopardy. Hill Holliday came up with the brand’s iconic “America Runs on Dunkin’” tagline in 2006 and has also served as AOR for Dunkin’s media business since 1998 — a relationship that won’t be affected by the developments in the creative department.
Friday, December 1, 2017
CHILI’S SELECTS FACT & FICTION AS SOCIAL MEDIA AOR
Back in May, Chili’s parted ways with longtime agency partner Hill Holliday. At the time, the chain said it would move to working with agency partners on a project basis for future broadcast and digital campaigns. Hill Holliday had worked with the brand since winning the account away from GSD&M, an incumbent of some two decades, back in 2007. Chili’s subsequently launched a review which it concluded by awarding a project assignment to O’Keefe Reinhard & Paul.
Friday, December 1, 2017
KRAFT-HEINZ NAMES MCGARRYBOWEN AS CREATIVE AGENCY OF RECORD FOR THE PLANTER’S NUTS BRAND
The account had bounced around several times in recent years. In late 2014, the Kraft company consolidated work for many of its brands with four agencies: Leo Burnett, CP+B, Taxi and mcgarrybowen. Leo Burnett was seen as the big winner, taking in Planter’s in addition to Philadelphia Cream Cheese, Cool Whip and several others.
Thursday, November 9, 2017
IHOP Brings on Droga5 as Agency of Record Ahead of its 60th Anniversary
Pancake provider IHOP has concluded a creative review and picked Droga5 as its new agency of record.
Tuesday, October 24, 2017
Butterfinger and Crunch pick Reach Agency as new creative AOR
Two Nestlé brands, Butterfinger and Crunch, have chosen Reach Agency as their new creative agency of record (AOR), according to a press release made available to Marketing Dive.
Wednesday, October 18, 2017
J.M. Smucker Launches a CRM Agency Review
Almost exactly one year after concluding a 29-brand review by consolidating all digital work with SapientRazorfish, food giant J.M. Smucker has launched a new review. This one is more limited, applying only to the CRM portion of the business.
Monday, October 16, 2017
MULLENLOWE L.A. BAGS WHOLE FOODS CREATIVE ACCOUNT
Nearly two months after it was acquired by Amazon, Whole Foods Market has hired a new creative agency, according to people with knowledge of the matter.
The Austin, Texas-based grocery chain, which Amazon bought for $13.7 billion, has chosen MullenLowe L.A. as its creative agency of record after a review, the people said.
Friday, October 13, 2017
Firehouse Agency Beats Out GSD&M, Loomis to Win Lennox and Dairy Queen Texas
Dallas-based indie agency Firehouse has been on a local roll recently, picking up a couple of big regional accounts over the last couple of months in Dairy Queen Texas and Lennox Residential, a top maker of HVAC systems.
The Lennox win, which broke this week, makes Firehouse the Richardson, TX-based company’s first AOR. Its campaigns had previously been handled by a variety of agencies including GSD&M on a per-project basis over the past 15 years. The finalists in this review were Firehouse and the Omnicom shop.
Tuesday, October 11, 2017
Carat LA Wins $90 Million-Plus Jack In The Box Media Account
Jack in the Box has selected Carat LA to be its new media agency of record after a review that began in the summer.
The incumbent was Horizon Media, which participated in the review. The independent agency handled the business for 15 years. Jack in the Box spent about $92 million on ads in 2016 according to Kantar Media.
Monday, September 11, 2017
Goodby Silverstein & Partners Wins Lead U.S. Creative Duties on Pepsi After Closed Omnicom Review
PepsiCo has concluded a review launched earlier this summer by naming Goodby Silverstein & Partners as the newest member of its creative agency roster.
Thursday, September 7, 2017
Domino’s calls CRM and digital review
Domino’s is reviewing its CRM and digital arrangements after splitting with Iris.
The review has been prompted by Iris picking up the CRM and digital remit for KFC. Hamilton Associates is handling the pitch process.
Wednesday, August 30, 2017
Justin’s Names TDA Boulder as Its First Agency of Record
Justin’s, the specialty nut butter and nut better snacks maker which was acquired by Hormel Foods last year, has selected TDA Boulder as its first agency of record.
Monday, August 28, 2017
Hershey Consolidates Its Agency Roster With MDC Partners, Cutting Havas
Hershey has consolidated its agency roster with MDC Partners agencies CP+B and Anomaly. It will end its relationship with Havas and Arnold at the end of the year. Arnold will continue working with client through end of 2017
Monday, August 28, 2017
AB InBev Picks Fallon as Creative Agency of Record for Its Lime-A-Rita Brand
AB InBev has selected Fallon as creative agency of record for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita).
Thursday, August 3, 2017
Post Holdings Names Public Works as Agency of Record for Honey Bunches of Oats
Post Holdings selected Minneapolis agency Public Works as agency of record for its
cereal brand Honey Bunches of Oats.
Monday, July 31, 2017
Church’s Chicken Picks JWT Atlanta as New Agency of Record
Church’s Chicken picked local shop JWT Atlanta as its agency of record after a months-long search as the Atlanta-based chicken chain aims to spread its wings.
Monday, July 31, 2017
Kentucky Agency Scoppechio Named AOR for el Jimador Tequila
Brown-Forman Tequila brand el Jimador has named Louisville, Kentucky agency Scoppechio as its agency of record.
Thursday, July 27, 2017
Hain Celestial Group Names Burns Group as Agency of Record for Terra Chips, Earth’s Best
Organic and natural foods company Hain Celestial Group selected independent New York agency Burns Group as agency of record for its Terra Chips and Earth’s Best Organic Infant Toddler Foods brands, following a review.
Monday, July 24, 2017
Subway Begins North America Agency Review
Subway is launching a formal North America agency review that could include bringing creative and media together as the sandwich chain tries to bounce back to growth under a new marketing executive.
Friday, July 21, 2017
Dietz & Watson Wants New Meat: Puts Media, Creative In Review
Deli meat company Dietz & Watson has launched ad agency review that puts both media and creative duties in play. Search consultant Pile & Co. has been retained to help manage the process.
Monday, July 17, 2017
Frito-Lay Names BBDO as Lead Creative Agency on the Lay’s Brand
Frito-Lay, like Campbell’s Soup before it, has returned to BBDO. According to sources close to the review, BBDO New York beat out four other agencies to win lead creative duties on the Lay’s chips brand.
Monday, July 17, 2017
DDB Wins Miller Lite Creative Duties From 180LA
DDB Chicago has won the creative account for Miller Lite away from 180LA, three months after taking the digital business from DigitasLBi. But now comes the hard part: Jump-starting the nation’s fourth-largest beer brand as big brews continue to struggle.
Thursday, July 13, 2017
PespiCo has launched a closed creative review for its Pepsi brand in the U.S., open only to Omnicom agencies.
Omnicom has primarily handled work on the Pepsi brand in the past. In recent years, however, the brand has not restricted itself to Omnicom agencies and has worked with agencies outside the network, including Mekanism. In 2008, PepsiCo shifted lead creative duties from BBDO to TBWA\Chiat\Day for the brand after over 50 year with the former shop. BBDO started working with the brand again in 2015.
Tuesday, July 11, 2017
Campbell Sends Its Chunky Soup Brand Back to BBDO After 20 Years with Y&R
The Campbell Soup company has shifted creative responsibilities for its Chunky brand from Y&R to BBDO without a review. The former shop had handled the account for just over 20 years.
Sports Business Daily first broke the news this morning, noting that Campbell had “quietly moved” the business. BBDO deferred to the client for comment.
Tuesday, July 11, 2017
Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up
Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield’s brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow.
Earlier this month, Danone announced the sale of Stonyfield to Lactalis for $875 million.
GYK Antler has worked on Stonyfield’s Brown Cow brand for around six months, during which time Stonyfield also worked with other agencies on a project basis. GYK Antler president and CEO Travis York described the period to Adweek as an “unintended trial run” as both agency and client realized its approach “would scale up” to its full roster of brands.
Friday, July 7, 2017
Taco Bueno Selects TM Advertising as its Creative Agency of Record
Regional Tex-Mex chain Taco Bueno appointed TM Advertising, which bought itself back from IPG in May as its creative agency of record, following a review. The Dallas-based agency will be tasked with handling broadcast and digital creative, brand strategy, consumer engagement, integrated media planning, packaging and in-store experience for the brand.
Wednesday, July 5, 2017
Whole Foods Issues RFP for New Creative Agency
As it prepares to cut prices and ahead of its planned acquisition by Amazon, Whole Foods Market is on the hunt for a new creative agency. The Austin, Texas-based company, which has worked with New York-based Partners & Spade since 2014, has issued a request for proposals.
Monday, June 26th, 2017
Cadbury names VCCP as lead global agency
Cadbury has enlisted VCCP as its lead global agency, following a review which was called in March after the chocolate maker sought to consolidate its advertising strategy.
Tuesday, June 20th, 2017
Chronic Tacos names Red Tettemer O’Connell + Partners as its first AOR
Chronic Tacos, the California-Mexican restaurant chain synonymous with “Jackass” star Jason “Wee Man” Acuña, has named its first advertising AOR Red Tettemer O’Connell + Partners, the bi-coastal agency that markets MorningStar Farms. Pairing a brand built on street cred with an agency hocking wholesome, vegetarian fare might seem odd, but RTO+P VP of Strategy Adam Leaventon said its franchise work is what attracted the client.
Monday, June 19th, 2017
Anomaly Wins Creative Review for Coca-Cola’s Minute Maid Brand
Following a review, Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices. The business will be handled out of the agency’s Los Angeles office. The account had been with Doner since early 2002. The beverage giant spent approximately $31 million on measured media for its Minute Maid brand last year.
Terri & Sandy Lands Hain Celestial Pantry
Hain Celestial Group has sppointed Terri & Sandy as its first-ever agency of record for its four Pantry Brands (MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery) following a full agency review.
Friday, June 16th, 2017
Lay’s Chips reviewing creative
Lay’s chips is reportedly nearing the end of a creative review. The Frito-Lay brand is hearing pitches from several agencies, including BBDO, Crispin Porter + Bogusky, TBWA\Chiat\Day, R/GA and Deep Focus.
Wednesday, June 14th, 2017
After a decade-plus run with Havas Worldwide Heineken USA has opted to shift its Dos Equis creative assignment to Droga5 without going through the competitive pitch process.
It was Havas that came up with the “Most Interesting Man In The World” campaign for the beer brand back in 2006. It continues to run to this day (with a second actor in the lead role) although it’s not clear how long “Interesting Man” will be around after the agency hand-off. But he’s had a good and the odds are excellent that he’ll jet ski off into the sunset as most agencies like to put their own creative stamp on work for a new client.
A Heineken USA spokesperson confirmed the move, issuing this statement: “We can confirm that Dos Equis will be ending its relationship with Havas. Dos Equis and HEINEKEN USA have great appreciation for Havas’ long-standing partnership and creative collaboration, which produced the iconic advertising campaign, “The Most Interesting Man in the World.” Their work will continue through 2017.
Droga5 will be the new creative agency of record for Dos Equis, and their first campaign for the brand will launch in 2018. Droga5 is well-known for breakthrough advertising and we are excited to collaborate with them on the evolution of the campaign, as well as new ways to engage our consumers.”
SCREENCHOW 