Leading quick-service restaurant brands’ performance on social media platforms vary markedly, confirms an analysis of engagement data for the first … More
Category: Social Media
How a teen and Wendy’s proved that social superfans work
A year after #NuggsforCarter, brands try to re-create the viral magic. It has been a year since social media went … More
KNORR IS SERVING YOU PERSONALIZED RECIPES BASED ON YOUR INSTAGRAM FEED
Knorr knows what you want to eat tonight, even before you do. And all from looking at your Instagram feed. … More
Brands embrace sponsored GIFs on Tenor
There’s a Reason You’re Seeing Those Doughnut GIFs Dunkin’, an early adopter, now has company. AT&T, Sprint, Nestlé, Nissan, KFC, and at least 15 other … More
KFC says ‘FCK’ in responsive print ad after restaurants kick the bucket
Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a nationwide chicken shortage by issuing a … More
How Diet Coke turned a social video into a Super Bowl spot
The process of making a Super Bowl ad often entails the deployment whiz-bang special effects honed with weeks of editing … More
Mars Wrigley #SweetRetreat Pop-Up Pampers New York
Mars Wrigley Confectionery U.S. has announced Sweet ReTREAT, a chocolate and candy-inspired pop-up salon as a Valentine’s Day treat. Fans are invited … More
Avocado Selfie Emojis Are Almost a Thing, Thanks to Avocados From Mexico’s Super Bowl Digital Push
For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has … More
Food and Beverage Brands That Win at Social Media
The food and beverage industry is huge, but there are some companies making a bigger mark for their brand than … More
Cheerios Extends ‘Good Goes Round’ Push Through Walmart Promotion
Having partnered with Ellen DeGeneres on a “One Million Acts of Good” initiative starting last fall, Cheerios has now teamed … More
10 Things We Learned About Wendy’s Twitter From Its Reddit AMA
Social media marketing nerds got an early Christmas present Thursday, as Wendy’s Twitter account sat down for a Reddit “Ask … More
McDonald’s Sponsored a Snapchat Bitmoji That Steals Your Coffee in Augmented Reality
When it comes to Snapchat users messing around with their bitmojis, McDonald’s is hoping they’re loving it. McDonald and Snap … More
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