Candy maker Chupa Chups is easing itself into an influencer economy that some industry observers believe is about to buckle … More
Category: Digiday
Inside P.F. Chang’s data and social media overhaul
When Dwayne Chambers joined Asian-themed restaurant chain P.F. Chang’s China Bistro from Krispy Kreme around two years ago, he noticed … More
Shake Shack’s new chatbot can answer 300 customer questions
Shake Shack has launched a chatbot that will answer customers’ most burning questions, such as whether their local Shake Shack is open … More
Heineken goes broad with digital to boost brand awareness
Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become the new preferred way to reach … More
Something old, something new: Inside NBCUniversal and BuzzFeed’s union
When Linda Yaccarino took the stage at Radio City Music Hall at the upfronts in mid-May, she was ready to pitch thousands of advertisers on why NBCUniversal would make the perfect media partner. As NBCU’s chairman of ad sales and client partnerships, Yaccarino oversaw $10.4 billion in ad revenue in 2016 — and a lot of that spend was decided when Yaccarino and her team pitched their shows to advertisers at the upfront presentation that year.
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