Candy maker Chupa Chups is easing itself into an influencer economy that some industry observers believe is about to buckle … More
When Dwayne Chambers joined Asian-themed restaurant chain P.F. Chang’s China Bistro from Krispy Kreme around two years ago, he noticed … More
Shake Shack has launched a chatbot that will answer customers’ most burning questions, such as whether their local Shake Shack is open … More
Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become the new preferred way to reach … More
When Linda Yaccarino took the stage at Radio City Music Hall at the upfronts in mid-May, she was ready to pitch thousands of advertisers on why NBCUniversal would make the perfect media partner. As NBCU’s chairman of ad sales and client partnerships, Yaccarino oversaw $10.4 billion in ad revenue in 2016 — and a lot of that spend was decided when Yaccarino and her team pitched their shows to advertisers at the upfront presentation that year.