Oreo to unveil Game of Thrones ‘loyalty pledge’ in its biggest collaboration of 2019

The Oreo/Game of Thrones brand tie-up will see the Mondelez brand help fans pledge their loyalty to the Iron Throne, … More

M&M’s Super Bowl spot features Christina Applegate and candy bars

The M&M’s characters — Red, Yellow and Orange — are misbehaving backseat passengers in the 30-second spot for the candy … More

Dietz & Watson brings out Dietz Nuts ‘meat nuts’ in time for Super Bowl

Philadelphia-based meats and cheese manufacturer Dietz & Watson has launched a new product as a go-to game day snack – … More

Mountain Dew enlists Migos, Holly Holm, Joel Embiid to urge people to live large

Caffeine-powered soft drink MTN Dew celebrates people who push the limits and live large in a campaign that promotes all … More

Budweiser hires Deutsch for global soccer marketing

Anheuser Busch InBev has tapped Deutsch New York for a Budweiser global soccer marketing assignment, according to people familiar with … More

Johnnie Walker Launches Review of $80 Million Global Creative Account

Diageo has launched a review of its Johnnie Walker account globally, including the U.S. “We can confirm we have invited … More

Hershey updates its classic holiday ‘Bells’ commercial for the social generation

Hershey’s ‘Bells’ is almost three decades old, but every year it appears on TV, it seems just as fresh as … More

Shake Shack relaunches app, expands web ordering

The next stage of Shake Shack’s digital evolution has arrived. The rapidly expanding burger chain, which plans to add up … More

Pizza Hut, Pepsi Bow Super Bowl LIII Sweeps

Super Bowl marketing is officially underway, with the launch of a sweepstakes from Pizza Hut and Pepsi. The two official … More

Taco Bell’s Crunch Wrapping Paper & more…weird branded merchandise for your 2018 holiday gift guide.

Taco Bell “CrunchWrapping Paper” You can’t really gift wrap a burrito and put it under the tree, but you can … More

How Shake Shack’s New Test Kitchen Is Shaping the Future of the Brand

Serious Shake Shack fans will remember what culinary director Mark Rosati calls the french fry debacle of 2013. The beloved New York burger brand … More

Papa John’s increases 2018 ad spend by $10M

Papa John’s International Inc on Tuesday reported a smaller-than-expected decline in quarterly comparable sales in North America, helped by new … More