Kona Brewing Co.’s ‘Bruddahs’ are back to poke fun at screen obsessions

The 15-second ads, which are running on Facebook, Instagram and YouTube, poke fun at a growing attachment to smartphones and playfully remind viewers to enjoy life sans screens. Upcoming “Dear Kona” videos will feature the duo’s responses to fictional letters asking advice about how to deal with situations like a boss that labels every email “urgent.”