from Ad Age: https://adage.com/article/cmo-strategy/anheuser-busch-inbev-launches-house-agency-draftline/2172236 Anheuser-Busch InBev has been quietly brewing its own U.S. in-house agency for the past year. On … More
Category: Ad Age
BUFFALO WILD WINGS’ MARCH MADNESS CAMPAIGN INCLUDES ‘JEWEL STOOLS’ FOR GUYS WHO GOT THE SNIP
Buffalo Wild Wings is taking some fresh approaches to the men’s NCAA basketball tournament this year, including an ad that will … More
Coke channels a 1970s-era car chase for new Orange Vanilla Coke ad
Coca-Cola is channeling a 1970s-era car-chase scene with its debut ad for Orange Vanilla Coke, the soda’s first new flavor … More
MillerCoors taps Kraft Heinz exec Michelle St. Jacques as its first-ever female CMO
MillerCoors has hired Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, replacing David Kroll, who left … More
AB InBev’s big Super Bowl buy just got bigger
Plenty of marketing execs are starting out the new year with new gigs. Check out our list of comings and … More
Sprite neutralizes the haters and the trolls with love in a diversity-filled campaign
Sprite is the latest brand to take on social media trolls and haters in a new global campaign, in which it … More
Mindy Kaling writes her own jokes for Protein One ads
Mindy Kaling, who created and starred in her own TV series, “The Mindy Project,” is now writing and starring in … More
Budweiser hires Deutsch for global soccer marketing
Anheuser Busch InBev has tapped Deutsch New York for a Budweiser global soccer marketing assignment, according to people familiar with … More
Kerrygold pairs Spotify playlists with recipes to give cooking a soundtrack
Kerrygold is tapping into the fact that many people like to listen to music while they cook in its latest … More
FCB New York serves up a Whopper stunt for Burger King
The home of the Whopper’s latest marketing stunt sends Burger King’s fans into enemy territory. The burger chain is pushing … More
Why Oreo is selling a cookie-playing turntable on Amazon
Rather than rolling out yet another new seasonal flavor, Oreo’s holiday innovation for 2018 is a miniature turntable with tunes … More
Sodastream, Soon to Be Owned By PepsiCo, mocks classic Coke Ad.
SodaStream is keeping up its attacks on big beverage companies, despite the fact that it will soon be owned by … More