AB InBev has selected Fallon as creative agency of record for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita). The assignment … More
Category: Account Review
Subway Begins North America Agency Review
Subway is launching a formal North America agency review that could include bringing creative and media together as the sandwich … More
Dietz & Watson Wants New Meat: Puts Media, Creative In Review
Deli meat company Dietz & Watson has launched ad agency review that puts both media and creative duties in play. Search consultant Pile & Co. has been retained to help manage the process.
McDonald’s puts local U.S. creative accounts in review
McDonald’s is plotting another massive shakeup of its U.S. marketing model as it looks for ways to cut millions of … More
Pepsi Calls on Omnicom Agencies for Closed U.S. Brand Review
PespiCo has launched a closed creative review for its Pepsi brand in the U.S., open only to Omnicom agencies. Omnicom … More
AB InBev Launches Creative Review for Its Lime-A-Rita Line, Which Had Been with FCB
This afternoon, Adweek broke the news that the company has issued an RFP. From a spokesperson:
“We are proud of the work that was created from our collaboration with FCB Chicago and Lime-A-Rita, which has produced a number of memorable ads since 2015. As the brand evolves, we continually look to refresh our perspective and evaluate our agency structure.”
Qdoba Launches Creative Review
Denver-based fast casual chain (and Chipotle competitor) Qdoba is seeking a new agency partner and has launched a creative review, according to sources with direct knowledge of the matter.
BBDO, CP+B, TBWA, R/GA and Deep Focus Are All Pitching for Lay’s
Several of the industry’s best-known agencies are currently involved in the pitch. They include BBDO, Crispin Porter + Bogusky, TBWA\Chiat\Day, R/GA and Deep Focus, which has worked on Lay’s projects in the past. The company also purportedly reached out to Droga5, which declined to participate.
Chili’s Puts Its Advertising Business in Review After 10 Years With Hill Holliday
According to several parties with direct knowledge of the matter, Chili’s has ended its relationship with Hill Holliday and now looks to engage agencies on a per-project basis for future broadcast and digital campaigns.
Fage Yogurt Seeks a New Agency to Handle Its $60 Million Marketing Business
Fage Yogurt has placed its account in review after nearly seven years with MullenLowe.
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