Budweiser hires Deutsch for global soccer marketing

Anheuser Busch InBev has tapped Deutsch New York for a Budweiser global soccer marketing assignment, according to people familiar with … More

Kerrygold pairs Spotify playlists with recipes to give cooking a soundtrack

Kerrygold is tapping into the fact that many people like to listen to music while they cook in its latest … More

Curiosity Wins Borden Milk

Borden is appointing Curiosity as the dairy processor and distributor’s AOR following a competitive review. The Cincinnati-based agency will handle … More

Smirnoff Puts Its Global Creative Account in Review

72andSunny has been AOR for Smirnoff since the summer of 2013, when it beat out Anomaly, Mother and BBH. That … More

Johnnie Walker Launches Review of $80 Million Global Creative Account

Diageo has launched a review of its Johnnie Walker account globally, including the U.S. “We can confirm we have invited … More

Pringles Is Betting on That “Flavor Stacking” Thing Again for Super Bowl LIII

Among the many marvels of modern food science is the ability to make potato chips taste like all sorts of … More

General Mills brings cinnamon scent to theaters during Pillsbury ad

The smell of freshly baked cinnamon rolls, which makes mouths water and wallets open, may soon waft through a movie … More

Quaker Oats partners with Univision Communications for a ‘novella within a novella’

A three-part branded content novella is premiering on Univision, starring Danilo Carrera and Daniela DiGiacomo, who relay the key health … More

Hershey updates its classic holiday ‘Bells’ commercial for the social generation

Hershey’s ‘Bells’ is almost three decades old, but every year it appears on TV, it seems just as fresh as … More

Coca-Cola partners with ALDI on branded mini-fridge

The holidays are right around the corner, and many of us still have a lot of shopping left to do. … More

FCB New York serves up a Whopper stunt for Burger King

The home of the Whopper’s latest marketing stunt sends Burger King’s fans into enemy territory. The burger chain is pushing … More