Let’s talk about tasty free throws!
In its latest play for gamers, Burger King turns NBA 2K21 courts into customized menus, inviting users to take shots and win grub.
First, you download “The Menu Court” in MyLeague or MyNBA Mode—for PS4 or PS5, respectively. Then, if you make a basket while standing on a sandwich, fries, nuggets or soda, you can get those items for free through April 4 by sharing the video on Twitter, tagging BK and NBA2K, and using the hashtag #BKMenuCourt.
David Madrid developed the campaign for BK Spain, enlisting Spanish gamers RobertPG and Papigavi and Vituber for promo assists across YouTube and Twitch.
“The objective of the brand here is to keep strengthening our relationship with gamers,” David executive creative director Andre Toledo tells Muse. “And they value when brands try to connect with them in their own language. And here we’re creating an entertainment challenge that feels really natural with the way gamers play, while they can get some rewards.”
“In just a couple of days since we launched the activation, we got more than 500 participations and counting,” Toledo adds.