Berlin Cameron Gobbles Up U.S. Wild Turkey Account

Campari whiskey brand Wild Turkey has selected Berlin Cameron as its U.S. agency of record, following a review.


The WPP agency will be tasked with overseeing all creative output for the brand in the U.S., including digital, social and experiential work.

“Our consumers define everything we do and we simply want to have a nationwide conversation with them over great cocktails. Berlin Cameron made it an easy decision for us as they seamlessly brought to life how to engage in that conversation about our heritage, passion for making great whiskey, and brand values,” Campari director, dark spirits Sean Yelle said in a statement. “We are experiencing aggressive growth, but with the help from Berlin Cameron we believe there is further acceleration in our future.”

Berlin Cameron managing director Karen Flanagan will lead the account, with founder and CCO Ewen Cameron and creative director Joel Arnold overseeing creative output. The agency’s first work for the brand is expected some time this year.

Read more at Agency Spy:


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: