VMLY&R unveils first campaign as joint agency for Baileys

WPP agency VMLY&R has unveiled its first campaign following the merger of Y&R and VML – a global digital campaign for Baileys.


The Irish cream liqueur has posted a reactive social post on Facebook and Instagram inspired by The Great British Bake Off  by offering aspiring chefs’ a range of new recipes to counter their baking fails.

Reinforcing its image as an indulgent adult treat the Baileys brand is embracing a global baking bonanza with an estimated 36m baking searches expected to be made in the fourth quarter alone with bakers proudly sharing their soggy bottoms and delicious delicacies using hashtags such as #bakingfail, #NailedIt, #ExpectationVsReality.

Addressing the former the campaign shows how even the most unappetizing baking disaster can be transformed with a splash of Baileys.

Laura Pearce, Baileys Europe marketing director, said: “We wanted to showcase the incredible diversity of our product. I hope our new campaign provides genuinely useful suggestions and inspiration to aspiring cooks in their time of need.”

Read more at The Drum: https://www.thedrum.com/news/2018/10/10/vmlyr-unveils-first-campaign-joint-agency-baileys


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.