Arby’s may have The Meats, but McDonald’s newer, somehow fresher beef is so great that none of the celebrities starring in its latest ad campaign even need to bother talking about it.
OK, that’s not quite true.
The new work from We Are Unlimited is all about some sly closed captioning. Here, for example, is one Charles Barkley telling you what he thinks about his quarter pounder, which was cooked right when he ordered it.
See the rest at Agency Spy: https://www.adweek.com/agencyspy/we-are-unlimited-doesnt-even-bother-with-copy-in-new-mcdonalds-campaign/146577