Taco Bell weaves a ‘Web of Fries’ in fake film trailer

Taco Bell debuted the new limited-edition menu item Nacho Fries on Jan. 25, according to a news release, and to promote the launch, the fast food chain has released a 90-second trailer for a fake conspiracy theory film starring actor Josh Duhamel. The full trailer can be on a dedicated landing page and on YouTube.

In the trailer for “Web of Fries,” Duhamel plays a family man who wonders why Taco Bell doesn’t serve fries and uncovers a “Big Fries” conspiracy in which the “burger people” are trying to keep Nacho Fries under wraps.

Taco Bell hosted a Nacho Fries Premiere in New York City, where fans could make reservations for show times on OpenTable and enjoy an immersive “Web of Fries” experience.

Dive Insight:

“They’re like no other fries in the industry, swapping ketchup for cheese and salt for spice.” That’s how Business Insider described Taco Bell’s new Nacho Fries, which have been available outside the U.S. for some time. Their entry into the U.S. market puts Taco Bell, long a fast food outlier that serves Mexican food, more in direct competition with burger-and-fries chains, like McDonald’s and Burger King.

Read more at Marketing Dive:  https://www.marketingdive.com/news/taco-bell-weaves-a-web-of-fries-in-fake-film-trailer/515638/

 

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