Los Angeles independent agency Mistress launched its first work for Qdoba after being named creative agency of record for the brand back this past summer.
The animated manifesto “United by Flavor” delivers a message of unity and diversity, while also highlighting the fast casual chain’s dedication to fresh flavors, centered around the Qdoba Luchadors.
“We live in a world where everyone is different and we love it” the voiceover begins, adding that “some are extra spicy” while “others are mild.” The ad then pivots to a celebration of Qdoba’s fresh guacamole, three cheese queso, in-house pickled jalapeños and fresh fajita veggies.
While the Luchador personification of flavors can be off-putting at times, the spot does connect the brand to a broader message while also acting to celebrate brand differentiating ingredients and approaches.
from Agency Spy: http://www.adweek.com/agencyspy/mistress-launches-united-by-flavor-manifesto-in-first-work-for-qdoba/139988