BURGER KING’S THE KING TO SHAVE HIS FACIAL HAIR FOR THE FIRST TIME IN HONOR OF MOVEMBER

It’s Nov. 1, which means some men are starting to grow those Movember mustaches to raise awareness of prostate cancer, testicular cancer and other men’s health issues.

Now, a mascot is getting in on the cause. Burger King’s The King “shaved” his ‘stache to grow what the burger chain is calling a “kingstache.” A video shared by the brand has some very Gillette-driven messaging as well, including a razor close-up and a voiceover that says “the best a king can get.”

According to Burger King this is the first time the king has shaved his facial hair, and he’ll have a profile on movember.com tracking the progress. Code and Theory is the main agency on this latest BK effort.

from Creativity-Online: http://creativity-online.com/work/burger-king-the-king-takes-on-movember-challenge/53162