Burger King is on a roll this Halloween (if you excuse the pun). In the U.S., it’s giving out free whoppers if you dress as a scary clown (in a stunt that follows its trolling of McDonald’s in Germany around the new “It” movie.) Meanwhile, in France, it’s also giving out free Whoppers, in a stunt by Buzzman called “Zombie Whopper.”
The idea is that you have proof of previous purchase of a Whopper, you can go to Burger King on Oct. 31 and bring it back from the dead (ie. get another one, but this time in zombie-themed packaging). There’s a spooky little film, seen here, flagging the promotion. Now, time to find out just how many BK customers actually keep their receipts …
from Creativity-Online: http://creativity-online.com/work/burger-king-france-zombie-whopper/53097
SCREENCHOW 