Today Facebook is announcing that users can now order food for takeout or delivery using both the Facebook mobile app and website. But it’s not at all what you might think; Facebook hasn’t created its own answer to Seamless, which would be massive news for the restaurant industry. This isn’t that.
Instead, the company is partnering with existing services GrubHub, Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo, and will now link out to those food ordering businesses for restaurants that support them. You head to the new “Order Food” area of Facebook under the Explore section, find the local spot you’re craving, and then hit “start order.” From there, if a restaurant supports more than one of Facebook’s ordering partners, you’ll be able to choose between them. Once you do, Facebook will bring up an in-app browser that takes you through the existing websites for Delivery.com and the others. That’s where all the ordering actually happens, so you’re not actually doing much with the Facebook app beyond finding a restaurant and tapping your preferred delivery option.
Seamless is not currently among Facebook’s partner services, but parent company GrubHub is, so that should get you most of the same delivery restaurants. But there are other omissions such as Caviar, so you’ll still need to open those apps separately to know which restaurants use them and place an order.
Read more at The Verge: https://www.theverge.com/2017/10/13/16468610/facebook-food-ordering-new-feature