Starbucks announced a second season of its short film series “Upstanders” that will feature 11 real-life stories of Americans’ acts of humanity, according to Mashable. Viewers can stream the documentary on Amazon Prime Video, on Facebook Watch — making it the social platform’s first content from a non-media brand — and in the Starbucks app. Audible will also turn the content into a free audiobook.
Season one launched on the quick-service restaurant’s app in September 2016 ahead of the presidential election and reached more than 60 million people. With the added platforms, Starbucks executive chairman and former CEO Howard Schultz expects season two to reach nearly 100 million viewers, Mashable reported.
Meanwhile, the Starbucks Foundation announced the “Upstanders Challenge” alongside the documentary, where consumers can submit a short video about their favorite charity and share it on social media. The foundation will then grant $25,000 to 25 of the nonprofits submitted.
Read more at Marketing Dive: http://www.marketingdive.com/news/starbucks-widens-distribution-for-season-2-of-short-film-series/507102/