To get its customers into the Halloween spirit, KFC has released vintage Colonel Sanders costumes and limited-edition trick-or-treat buckets that look like its signature packaging, according to a press release. The brand is selling the costumes on its newfangled e-commerce site, KFCLimited.com, and the buckets at select locations for a limited time.
The costumes are affordable, costing just $5 for the full get-up, just as the brand’s $5 Fill Ups cost that amount, George Felix, KFC’s U.S. director of advertising, noted in the release. The buckets are made of plastic with a sturdy handle and come in five designs featuring the Colonel as different Halloween classics including a mummy, werewolf and vampire.
In their pricing and appearance, the costumes intend to recall the dime-store costumes kids bought in the ’70s and ’80s, with vacuum-molded plastic masks and a vinyl bib that looks like Colonel Sanders’ trademark white suit and string tie.
Read more at Marketing Dive: http://www.marketingdive.com/news/kfc-says-chick-or-treat-with-vintage-col-sanders-costumes/507105/