Ad agency Terri & Sandy has been awarded AOR duties for Harvest Hill beverage brand SunnyD following a formal review.
Harvest Hill hasn’t released any advertising for the fruit-flavored beverage for more than two years, but previously worked with Boulder-based Grenadier. Media duties remain with MediaStorm.
SunnyD is undergoing a brand repositioning, and T&S is tasked with developing new creative aimed at Gen Z and their parents. In the past, SunnyD has toggled between advertising to kids or their parents.
T&S will launch its first work for SunnyD in early 2018, kicking off with an integrated national brand campaign.
Personal relationships helped T&S land this account. Founders Sandy Greenberg and Terri Meyer previously worked with Harvest Hill CEO John LeBoutillier at Kraft. “Their strong strategic capabilities paired with big, transformative ideas, led us to have great success together. We are excited to team up with them to reinvent SunnyD,” says LeBoutillier.
SunnyD is currently T&S’s sole account with Harvest Hill, which also markets beverages under the Juicy Juice, Little HUG, Veryfine, Fruit2O, Daily’s, Big Burst, Guzzler, and Nutrament brands.