The sauces that come with McDonald’s new Buttermilk Crispy Tenders aren’t just seasonings for your chicken fingers. They’re full-blown identities.

A new campaign uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are.

Read more at AdWeek:  http://www.adweek.com/creativity/mcdonalds-made-ridiculously-groovy-posters-for-its-chicken-tenders-dipping-sauces/