For the first time, Dunkin’ Donuts is introducing doughnuts with Halloween-themed icing designs that will be available through October at participating restaurants nationwide, according to a company press release.
To promote the spooky treats, the brand is running a 15-second video spot featuring “Dancing Pumpkin Man.” Matt Geiler’s Dancing Pumpkin Man first hit the internet in 2009, quickly becoming a popular meme, and Dunkin’ previously used the character to promote the return of pumpkin-flavored coffee in August.
With the Halloween rollout, Dunkin’ is also beginning “Community Cups,” its annual in-store fundraising effort to benefit the Joy in Childhood Foundation. The benefit runs through Nov. 19 and anyone making a donation at a Dunkin’ Donuts or Dunkin’ Donuts/Baskin-Robbins multi-brand location will get a paper icon that includes a coupon for a dollar off a dozen donuts.
Read more at Marketing Dive: http://www.marketingdive.com/news/dunkin-resurrects-an-old-meme-to-promote-halloween-doughnut-designs/506423/