Another week, another opportunity for the folks at Barton F. Graf to get a little weird.

The agency’s new tagline for Pop Secret brand popcorn is “Better Than Everything,” as in everything you have experienced or could possibly imagine. The full extent of Pop Secret’s awesomeness is limited only by the boundaries of your own mind.

Of course, if we really get down to it, all popcorn does have those kernels that get stuck between your teeth or up on the roof of your mouth. And it’s one of the best things for spoiling a young appetite. Many brands don’t even use real butter!

We’ve asked this before, but since we’re big fans of repetition: how much does Gerry Graf love David Lynch? And when can we get a beer with his favorite casting directors?

from AgencySpy: