Patrón and filmmaker Guillermo del Toro launch gothic video short

Patrón Tequila tapped famed director Guillermo del Toro for a nearly three-minute video short promoting their collaborative tequila product released in July, according to a press release provided to Marketing Dive.

The video has a cinematic quality and features del Toro’s classic gothic style. In it, he sits at a candle-lit desk narrating the process of making tequila with comparisons to spiritual rebirths, a common theme he invokes in his directorial work. During the narration, the video illustrates the journey of an agave plant from harvest to the heart being burned to release its spirit to create the tequila, for which del Toro designed the intricate box of candles and liquor bottle shaped into a skeleton.

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