California Milk Processor Board: Love Stories by Goodby Silverstein & Partners

A glass of milk is courted by a donut, hot dog sushi roll and a host of other foods in a campaign for the California Milk Processor Board that aims to position the drink as a tasty addition to just about any meal.

The California Milk Processor Board’s latest campaign, called ‘Love Stories,’ is part of its long-running ‘Got Milk?’ campaign that Goodby Silverstein & Partners helped it launch more than 20 years ago. The goal of the effort is to encourage Californians to embrace unexpected milk-and-cookie pairings, like using milk to cool down the palate after a plate of hot wings.

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