A Straight-Talking NYC Bagel Seller Is the Star of This Hilariously Authentic Campaign

82-Year-Old Edna Shares Her Views on Yoga, Juice Diets and England

Casting real people in ads remains hugely popular in 2017 as brands seek authenticity, but it can be a hit-or-miss affair. U.K. bagel brand The New York Bakery has struck comedy gold, though, by casting a genuine New York bagel seller, 82-year-old called Edna, in a funny new U.K. TV and social campaign for the brand.

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While the main 60-second commercial, seen here, may seem like something of a New York cliche, it’s in the social media clips that Edna really comes into her own: her views on juice diets, England, yoga and social media are utterly hilarious (or will be to Brits, who perhaps haven’t come across someone like her in real life).

Read more at Creativity-Online: http://creativity-online.com/work/new-york-bakery-the-woman-who-runs-new-york/52690


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