Luminescent Outdoor Ads Light the Way to McDonald’s in the City of Lights

TBWA/Paris was behind a series of romantic, luminescent depictions of McDonald’s popular offerings to highlight that its restaurants stay open through the late-night.

Helmut Stelzenberg shot the campaign, production of which involved a ten-day build requiring 1100 LEDs, 80 meters of wire and two days of shooting.

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See the Editor’s Pick at Creativity-Online: http://creativity-online.com/work/mcdonalds-open-late/52676

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Author: (no) relation

“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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