Corona’s VR installation brings city folks back to nature

Corona launched an immersive virtual reality installation in Mexico City last month to further its mission to “encourage people around the world to reconnect with nature,” the company said in a press release.

The experience used VR technology, theatrics and interactive set design and included real-world elements such as sand, heat and scents to make the user feel like they were walking down a jungle path to the beach.

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Thiago Zanettini, Corona’s global vice president, said in a press release that the company hopes to do more projects like this one in the future in Mexico and other parts of the world.

Read more at Marketing Dive: http://www.marketingdive.com/news/coronas-vr-installation-brings-city-folks-back-to-nature/504989/

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