Coca-Cola reveals 3D robotic billboard in Times Square

Coca-Cola has unveiled a billboard in New York’s Times Square, which Coke is claiming is the world’s first-ever 3D robotic board that will display messaging related to particular times of day. The billboard comprises 1,760 individual LED screens, took four years and 35 engineers to create, and will reach 300,000 people walking by daily.


Each LED screen is choreographed to match the advertisement on display, which in turn should draw the attention of the 300,000 or office workers and tourists who pass by the intersection. During the reveal, Guinness World Records was even onsite and awarded Coca-Cola two new records, one for the largest 3D robotic billboard and the other for it being the first 3D robotic billboard.

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“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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