Ritz Crackers is always looking for out-of-the-box ways to connect with its customers.
So when NUE Agency, which develops the music strategy behind campaigns for Ritz’s parent company Mondelez, suggested launching a voice-activated cooking show on Amazon Echo, Ritz marketing exec Lauren Sella was all in.
“As a brand, we’re about celebrating people getting together and providing inspiration to make those get-togethers even richer,” Sella said. “It felt like the perfect marriage of technology and what we’re trying to do.”
With help from technology incubator Betaworks, NUE and Ritz developed the first episode of Recipe Remix, a cook-along show with baked-in voice commands, featuring music from trumpet player Spencer Ludwig.
Read more at Ad Exchanger: https://adexchanger.com/agencies/ritz-taste-tests-branded-voice-activation-amazon-echo/