Ad of the Day: Little Caesar’s “Dummy”

Little Caesars believes you’d have to be a dummy not to buy its EXTRAMOSTBESTEST pizza for $6 since it has more cheese and more pepperoni than pizzas from other chains. One dummy, who is actually a pseudo-crash test dummy driving a car, rocks out in his car as he tosses wasted money out the window.


Advertising Agency: Barton F. Graf, New York
Chief Marketing Officer, Little Caesars: Ed Gleich
Senior Director of Advertising, Little Caesars: Walt Frederiksen
CCO / Founder: Gerry Graf
Creative Directors: Matt Moore, Jonathan Vingiano
Copywriters / Art Directors: Sara Carr, Jesse Brown
Head of Integrated Production: Josh Morse
Producer: Liz Shook
Account Director: Kate Callander
Account Supervisor: Marla McCormick Domergue
Head of Business Affairs: Jennifer Pannent
Production Company: Arts and Sciences
Director: Mike Warzin
Line Producer: Andrew Denyer
Executive Producer: John Benson
Head of Production: Christa Skotland
DOP: Tim Hudson

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