Justin’s, the specialty nut butter and nut better snacks maker which was acquired by Hormel Foods last year, has selected TDA Boulder as its first agency of record.

The appointment expands on a relationship dating back to 2010, when TDA Boulder helped develop Justin’s current brand identity and packaging.

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“We are thrilled to formalize what has been a close, long-term relationship with TDA_Boulder,” Justin’s president Mike Guanella said in a statement. “They will be a strategic partner for Justin’s as we move to our next phase of growth and innovation.”

The assignment initially encompasses online content, OOH, print and digital advertising. In the future, TDA Boulder will handle all design, advertising and brand marketing for Justin’s.

The agency’s first campaign is expected some time this fall.

from AgencySpy.com