This Salt Brand’s First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

After 20 years of commercial silence in South Africa, salt brand Cerebos gives us “Snow”—a story whose subject might surprise you, given the location.


That is, unless you were once a kid who grew up in a place where snow exists only as a charming concept, and not something to shovel. The FCB Durban spot, produced by Tulips and Chimneys, introduces us to Mpho, a girl who dreams of snow.

Sadly, there’s nowhere nearby for Mpho to realize her dreams of tobogganing without an electric fan. She lives in Karoo, where snow is as likely to form as a snowball’s chance in hell. (Though GE made the latter happen last year. Sort of. Keep believing!)

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