This Epic BBQ Spot Is a Sweeping History of the Open Flame

German retailer Edeka is known for its impactful and sometimes controversial ads — like its Christmas spot featuring a man who fakes his own funeral. In its latest BBQ-themed ad, it goes for over-the-top humor, but still creates quite an impression.

Screen Shot 2017-08-16 at 1.47.09 PM.png

The spot, by TPF Berlin and directed by Isaiah Seret of Biscuit, stars “Guardians of the Galaxy” actor Christopher Fairbank, who walks us through a history of humans cooking over an open flame.

Read more at Creativity-Online: