This Johnnie Walker Ad Features the Brand’s First Female Protagonist

Ad From Brazil Encourages a Millennial Audience to Forge Their Own Path.


A new campaign for Johnnie Walker in Brazil features the first-ever female main protagonist for the brand, as it aims to bring its “Keep Walking” platform to a younger millennial audience.

A TV ad by Crispin Porter & Bogusky Brasil fronts the campaign. It features a series of young characters, each traveling solo in glass-fronted train carriages across a bleak landscape. As the train progresses, we see the young woman imagining herself trapped in a metaphorical prison. She manages to derail her car, stepping confidently away to forge her own path to the tagline, “The next step is inside you.”

Read more at AdAge:


Author: (no) relation

“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.” “I don’t like morning people... or mornings... or people.” "When I'm available no one texts me. But when I'm busy... BAM! ... still no one texts me."

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