This Johnnie Walker Ad Features the Brand’s First Female Protagonist

Ad From Brazil Encourages a Millennial Audience to Forge Their Own Path.

JohnnieWalkerBrazil_Railroad17.jpg

A new campaign for Johnnie Walker in Brazil features the first-ever female main protagonist for the brand, as it aims to bring its “Keep Walking” platform to a younger millennial audience.

A TV ad by Crispin Porter & Bogusky Brasil fronts the campaign. It features a series of young characters, each traveling solo in glass-fronted train carriages across a bleak landscape. As the train progresses, we see the young woman imagining herself trapped in a metaphorical prison. She manages to derail her car, stepping confidently away to forge her own path to the tagline, “The next step is inside you.”

Read more at AdAge: http://creativity-online.com/work/johnnie-walker-brazil-railroad/52432

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Author: (no) relation

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