Heinz’ Clever Instagram Campaign Lets You Eat Delicious Posts

If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalized on this by enabling Instagram users to actually eat the delicious food posts they were drooling over.

Heinz_IrresistiblePosts17.jpg

The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support of Facebook Creative Shop, kicked off in Sao Paulo and used geolocation to target local users.

Read more at Creativity-Online: http://creativity-online.com/work/heinz-irresistible-posts/52440

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Author: (no) relation

“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.” “I don’t like morning people... or mornings... or people.” "When I'm available no one texts me. But when I'm busy... BAM! ... still no one texts me."

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