If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalized on this by enabling Instagram users to actually eat the delicious food posts they were drooling over.
The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support of Facebook Creative Shop, kicked off in Sao Paulo and used geolocation to target local users.
Read more at Creativity-Online: http://creativity-online.com/work/heinz-irresistible-posts/52440
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