KitchenAid Celebrates the Passion of the Everyday Cook in Lurpak-Like Ads

KitchenAid appliances help make cooking a joyous, transcendent experience in DigitasLBi’s latest campaign for the brand.

Tagged “Yours for the Making,” and powered by the uplifting gospel number “This Little Light of Mine,” ads display the depth and breath of KitchenAid offerings across 25 product categories. (And you thought they just made mixers.)

“My kitchen is more than a room,” a narrator says in the 30-second spot below, “and these are more than appliances. They are my tools, my escape, my freedom to go wherever my ambition takes me.”