A Craft Brewer’s Answer to Trump: A Cross-Border Bar

Tecate Light took a shot at Donald Trump last year with an ad that mockingly proposed a beer wall along the U.S.-Mexico border. Now a craft brewer is going one step further, saying it wants to build a real bar straddling the border.

BrewDog20170803.jpg

The proposal by Scotland’s BrewDog still requires approval from authorities and smells like a PR stunt, but one that could bring valuable attention to a brand looking to make a name for itself in the U.S.

Read more at Ad Age: http://adage.com/article/cmo-strategy/a-craft-brewer-s-answer-trump-a-cross-border-bar/310021/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s