Papa’s Got a Brand New Brag

Nation’s Fourth Largest Pizza Chain Cranks Up its Marketing Machine

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Leah Pritchett often hits speeds above 320 miles per hour. Even off the track, the drag racer has been known to drive in a triple-digit range. Never, however, when she’s delivering pizzas. And there’s one particular car she’s afraid to drive fast: the gold 1971 Camaro Z28 owned by John Schnatter. Pritchett and Schnatter met last year through some mutual friends, and she’s now sponsored by his pizza chain, Papa John’s.

Read more at AdAge: http://adage.com/article/cmo-strategy/papa-john-s-top-marketer-distinguish-33-year-chain-pack/309959/

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Author: (no) relation

“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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