Fanta revives The Fantanas mascots with a twist

After a six-year hiatus, The Fantanas — a song-and-dance group promoting Coca-Cola’s Fanta soft drink brand — are returning, as reported by Ad Age. While The Fantanas have been out of commission since 2011, Fanta has had a strong showing in an otherwise flat soda market, with industry trade Beverage-Digest ranking it as the fastest-growing brand within the largest sparkling U.S. brands, per Ad Age.

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Read more at AdAge: http://adage.com/article/cmo-strategy/fanta-brings-back-fantanas-a-male-member/309931/

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