Organic and natural foods company Hain Celestial Group selected independent New York agency Burns Group as agency of record for its Terra Chips and Earth’s Best Organic Infant Toddler Foods brands, following a review.

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The Burns Group will be responsible for creating a cross-platform campaign for both brands, including digital and social initiatives.

“Burns Group is the ideal mix of smart strategic thinking and creative ingenuity,” Hain Celestial Group director of marketing Brett Hartmann said in a statement. “Their vision for transforming our brands in the consumer conversation is completely consistent with our aspirations.”

Read more at AgencySpy: http://www.adweek.com/agencyspy/hain-celestial-group-names-burns-group-as-agency-of-record-for-terra-chips-earths-best/134910