David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

How do you make someone understand taste without actually putting a dish in front of them to, well, taste? That’s what American Express and the New York Times are trying to do with this new 360-degree VR experience featuring celebrity chef David Chang.


Chang takes viewers inside his uni with chickpea hozon dish, explaining why he’d combine ingredients like fermented chickpea and sea urchin, while strange visuals of said ingredients dance across the screen. (The dish is available at his restaurant Momofuku Ko.)

Read more at AdWeek: http://www.adweek.com/brand-marketing/david-chang-takes-you-inside-his-sea-urchin-and-chickpea-dish-with-this-360-degree-vr-experience/