Zico Coconut Water Wants to Help Americans Reveal Their True Self to Loved Ones

Living a perfect life with the best job and always fulfilling romantic relationships is not easy, and Americans today are feeling that pressure, according to a new survey from Wakefield Research for Zico coconut water.


The brand surveyed roughly 1,000 adults over the age of 18 in the U.S. as part of its ongoing “What’s Inside Is Everything” campaign and published those findings today to kick off the campaign’s “At the Core” wave. The goal for the brand was to figure out how different attitudes and mindsets affect what people stand for.

Read more at Adweek: http://www.adweek.com/brand-marketing/call-for-submissions-help-us-find-adweeks-brand-geniuses-for-2017/