Stoli serves signature cocktails to theatergoers in multichannel ‘Atomic Blonde’ campaign

Stoli Vodka has partnered with Universal Pictures on a co-branded campaign for “Atomic Blonde,” a new action-thriller starring Charlize Theron. The multichannel effort includes TV advertising and out-of-home promotions, along with print, digital and social media content, according to a joint press release.

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Notable campaign elements include a sweepstakes for a trip to Berlin, where much of the film is set; menus featuring four signature “Atomic Blonde” cocktails, served in limited editions cups available at theater chains nationwide; in-bar activations and an ’80s-themed Pandora station.

Read more at MarketingDive.com: http://www.marketingdive.com/news/stoli-serves-signature-cocktails-to-theatergoers-in-multichannel-atomic-bl/446996/

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