Something old, something new: Inside NBCUniversal and BuzzFeed’s union

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When Linda Yaccarino took the stage at Radio City Music Hall at the upfronts in mid-May, she was ready to pitch thousands of advertisers on why NBCUniversal would make the perfect media partner. As NBCU’s chairman of ad sales and client partnerships, Yaccarino oversaw $10.4 billion in ad revenue in 2016 — and a lot of that spend was decided when Yaccarino and her team pitched their shows to advertisers at the upfront presentation that year.

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