PepsiCo’s Propel taps fitness influencers for on-demand Pandora stations


e2f450f73c7a9601fd21e0254e251566.jpg

The campaign is based on three branded stations sponsored by Propel that, in another first for the internet radio platform, are curated by fitness influencers, Susan Panico, svp of strategic solutions at Pandora, told Adweek. Pop musician Jessie J also created a custom song called “Get Ugly” for the effort.