How Coca-Cola targeted ads based on people’s Facebook, Instagram photos

goldpeak
When Coca-Cola wanted to push iced-tea drinkers to consider its Gold Peak brand this summer, it didn’t target people like most brands do by using their search history. Instead, it combed through consumers’ photos on Facebook, Instagram and Twitter and served them ads based on images they shared on those platforms.
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“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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