Coke ‘Hilltop’ and the Tension That Leads to Powerful Advertising Screen ChowMay 17, 2017AdWeek, Beverages, Coca Cola, Commercials, McCann Erickson, TV Post navigation PreviousNext McCann-Erickson’s classic 1971 “Hilltop” spot for Coca-Cola became part of a new narrative two years ago today—on May 17, 2015—when Matthew Weiner memorably used it as a key plot point in wrapping up Mad Men. Advertisements Share this:Click to email this to a friend (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on LinkedIn (Opens in new window)Like this:Like Loading... Related